The Infamous 5% CTR And How You Can Achieve It
If you have a Google Grants account, you might be aware of the ever-changing Google Grant Policy. While the policy is generally beneficial for Grant accounts, there is one policy in particular that stands out from the rest – the 5% CTR minimum:
“All Ad Grants AdWords accounts must maintain a 5% click-through rate (CTR) each month (at the account level, not necessarily each keyword). If the CTR requirement isn’t met for 2 consecutive months, your account will be deactivated.”
While it’s natural to panic and worry about where to start, we at ConnectAd have worked diligently to navigate the new policy and come up with effective solutions. As a matter of fact, we’ve made sure that all of our clients have surpassed the 5% CTR policy.
1. Choose keywords specific to your organization because generic keywords will cause your ads to be shown to a general audience. This will generate a high number of impressions. It’s possible that only a fraction may click on your ad based on how relevant it was to them.
2. Take a look at your ad text and ask yourself: “Is this compelling copy?” “Does the ad text accurately describe what my product/service is about?” “Would I personally click on this ad?” If the answer is no to any of these questions – change up your ad text! Analyze the ads that are not doing well and revise the copy.
3. Check your location preferences and make sure that the area in which your organization operates and services is the same location that your ads are targeting. Imagine showing your ads in Canada if you only operate in the U.S. Yikes!
We’re confident that these tips and tricks will get you to the 5% CTR in no time!