Get To Know Us

Our Mission

We amplify the voices of the people and organizations that make the world better

Our Origin Story

In 2009, ConnectAd founder Simon Choy found a summer job in the digital marketing industry where he learned about managing Google Ads. His work with for-profit companies gave him an appreciation for how complicated campaigns could get.

Later that summer, he discovered the Google Grants program, but was surprised to find out that nobody was out there helping nonprofits. Agencies serving for-profit companies were everywhere, but why wasn’t anyone assisting nonprofits in taking advantage of $10,000 per month in free ads?

Always having had a passion for social enterprise, he decided to be that person and opened ConnectAd in 2010 with the mission of helping nonprofits. Since then, ConnectAd has remain committed to only working with nonprofits, managing their Google Grants. We are proud to say we’ve helped more than 500 nonprofits get their Google Ad Grant. Using the grant, we’ve generated over 100 million dollars in ads and 2.2 billion ad impressions!

Our Team

Meet our friendly and passionate team of nonprofit digital marketing experts!

Simon Choy

Simon Choy

Founder & CEO

Steph Vesely black & white headshot

Steph Vesely

Director of Client Services

Stella Tran

Stella Tran

General Manager


Annie Hinan

Team Lead


Claire Frizelle

Team Lead


Jenna Bucholtz

Team Lead


Denise Flood

Senior Account Manager


Emily Bowers

Senior Account Manager


Meryl Gosch

Senior Account Manager


Nathaniel Roizen

Senior Account Manager


Amparo Wu

Account Manager


Ricardo Jimenez

Account Manager


Sarah Ahmed

Account Manager


Adrian Schaap

Account Manager


Jackie Allan

Account Manager

Kelsey Horton_headshot (bw & brick)

Kelsey Horton

Business Development Rep


Sofia Kozachenko

Account Manager


Shayne Sadler

Account Manager


Jason Liu

Account Manager

Lucy Sun

Lucy Sun

Account Manager

What Our Nonprofit Partners Have To Say About Us

Land Acknowledgement

At ConnectAd, we recognize the land on which we work as the traditional territories shared by the Anishinaabe Nation, the Haudenosaunee, the Senecas, the Huron-Wendat, the Petun, and is the present-day treaty lands of the Mississaugas of the Credit. “Tkaronto,” meaning “the place in the water where the trees are standing,” is now home to a diverse community of First Nation, Inuit, Metis, and non-Indigenous peoples. While our work is rooted in the digital space, we recognize the ways in which our physical presence on these lands upholds colonialism and reproduces the dispossession of Indigenous people.

We commit to working and learning more about how we can prioritize upholding the treaties of these lands, and invite others to consider how they may contribute to Indigenous-led movements toward true reconciliation.

Talk to a Google Ad Grants expert