Get To Know Us

Our Origin Story

In 2009, ConnectAd founder Simon Choy found a summer job in the digital marketing industry where he learned about managing Google AdWords. His work with for-profit companies gave him an appreciation for how complicated campaigns could get.

Later that summer, he discovered the Google Grants program, but was surprised to find out that nobody was out there helping nonprofits. Agencies serving for-profit companies were everywhere, but why wasn’t anyone assisting nonprofits in taking advantage of $10,000 per month in free ads?

Always having had a passion for social enterprise, he decided to be that person and opened ConnectAd in 2010 with the mission of helping nonprofits. Since then, ConnectAd has remain committed to only working with nonprofits, managing their Google Grants. We proud to say we’ve helped almost 200 nonprofits get their Google Ad Grant. Using the grant, we’ve generated over 50 million dollars in ads and 1.8 billion ad impressions!

Our Team

Meet our friendly and passionate team of nonprofit digital marketing experts!


Simon Choy

Founder & CEO


Steph Vesely

Director of Client Services


Emily Brown

Team Lead of Web & Design


Stella Tran

General Manager


Ilia Khairetdinov

Businesss Development Manager


Annie Hinan

Senior Account Manager


Claire Frizelle

Senior Account Manager


Meryl Gosch

Account Manager


Emily Bowers

Account Manager


Nathaniel Roizen

Account Manager


Amparo Wu

Account Manager


Jenna Bucholtz

Account Manager


Ricardo Jimenez

Account Manager


Sarah Ahmed



Adrian Schaap

Account Manager


Stephen Davies

Operations Specialist


Jackie Allan

Account Manager


Denise Flood

Senior Account Manager

What Our Nonprofit Partners Have To Say About Us

Land Acknowledgement

At ConnectAd, we recognize the land on which we work as the traditional territories shared by the Anishinaabe Nation, the Haudenosaunee, the Senecas, the Huron-Wendat, the Petun, and is the present-day treaty lands of the Mississaugas of the Credit.Tkaronto, meaning the place in the water where the trees are standing, is now home to a diverse community of First Nation, Inuit, Metis, and non-Indigenous peoples. While our work is rooted in the digital space, we recognize the ways in which our physical presence on these lands upholds colonialism and reproduces the dispossession of Indigenous people.

We commit to working and learning more about how we can prioritize upholding the treaties of these lands, and invite others to consider how they may contribute to Indigenous-led movements toward true reconciliation.

Talk to a Google Ad Grants expert